Pilsner Urquell Experience

Pilsner Urquell: The Original Beer Experience A unique experiential exhibition spanning three floors and some 3,500 m2 within a recently renovated historic building in the centre of Prague. The exhibition uses immersive technologies, interactive installations, and curated beer tasting to tell the story of one of the nation’s greatest treasures – the world’s first golden lager. Pilsner Urquell: The Original Beer Experience has been awarded World’s Leading Beer Tour Visitor Experience 2025, the highest global recognition of its kind in the beer industry.